Lucky Tackle Box Partners with Mustad for Breast Cancer Awareness Month
SUBSCRIBERS TO RECEIVE LIMITED EDITION MUSTAD HOOK AND PRODUCT CARD TO BENEFIT SUSAN G. KOMEN FOUNDATION
FOR IMMEDIATE RELEASE
Lucky Tackle Box
Mustad Hooks has once again partnered with the leading subscription fishing box company, Lucky Tackle Box, to create a campaign to raise awareness for a fantastic cause. In the month of October, in honor of Breast Cancer Awareness Month, every LTB subscriber will receive a pack of Mustad limited edition pink hooks and a special product card featuring a pink ribbon, in their monthly box.
“We are very enthusiastic about raising awareness regarding breast cancer and the work done by the Susan G. Komen Foundation,” says John Loughlin, Director of Strategic Partnerships at Lucky Tackle Box. “We believe it is essential to use our platform and ability to reach a large segment of the fishing community with the message and mission of this important organization.”
Back in April, Lucky Tackle Box participated with Mustad on a similar campaign for National Autism Awareness Month.
“We are proud to be partnering again with Lucky Tackle Box on another wonderful cause,” states Reid McKinstry, Sales Manager at Mustad Hooks. “We are in the unique position to create something for anglers that will serve as a reminder of the nearly 250,000 new cases of breast cancer that will be diagnosed this year and the support needed to continue the fight for a cure.”
The Susan G. Komen Foundation has funded more than $889 million in breast cancer research, $1.95 billion in medical care, community and provider education, and psychosocial support, serving millions in 60 countries worldwide. They have set the goal of using their resources to reduce the number of breast cancer deaths by 50% in the US within the next decade.
The Lucky Tackle Boxes containing the limited edition pink hooks, will be shipped out to thousands of subscribers starting October 10th. The hooks will also be available for purchase after the October shipment.