Lucky Tackle Box Launches Campaign for Breast Cancer Awareness

Lucky Tackle Box Launches #LTBGoesPink Campaign For Breast Cancer Awareness Month


Leading fishing subscription box company, Lucky Tackle Box, has once again partnered with top brands in the industry to create a campaign to raise awareness for a fantastic cause. In the month of October, in honor of Breast Cancer Awareness Month, every LTB subscriber will receive a limited edition pink box, pink hooks from Mustad and special giveaways from Pink Fishing and LTB’s brand partners. In addition, hashtag #LTBGoesPink will be spread around social media to maximize exposure for the campaign.

“We are very proud to help raise awareness regarding breast cancer research, the work done by Pink Fishing and the National Breast Cancer Foundation,” says Rick Patri, Chief Operating Officer at Lucky Tackle Box. “We believe it is our responsibility to use our platform and ability to reach a large segment of the fishing community with this important message.”

All of the brands included in the October box have agreed to partner with LTB, spreading the #LTBGoesPink message and contribute to the National Breast Cancer Foundation. Those brands include Biwaa Fishing, Big Bite Baits, Smartbaits, Mustad, Jenko Fishing and Xcite Baits.

“We are extremely excited to partner with Lucky Tackle Box for this wonderful cause,” expressed Leslee Jones Dingman, President at Smartbaits Inc. “Breast cancer has affected those closest to me and millions of others around the world. The need for additional research and funding is vital, so we will gladly take this opportunity to help spread the message throughout the fishing community this October.”

The National Breast Cancer Foundation's mission is to provide help and inspire hope to those affected by breast cancer through early detection, education, and support services.

The limited edition pink Lucky Tackle Boxes will be shipped out to thousands of subscribers starting October 10th.

Lucky Tackle Box
Andrew Schadegg

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  • Lost my Dad to cancer a uncle my brother in law and several more. I sure hope a cure is found. God please heal all that are fighting cancer or anything else and completely make them whole and comfort them in Jesus name Amen

    Daniel Mccarty on
  • From all of us at Pink Fishing, we thank you all so much for doing this!!!

    Carolyn on


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